andrew rosenblum

PopSci reporter Andrew Rosenblum is currently blogging from the the Entertainment for All Expo, a four day gaming bonanza aimed at industry insiders and gamers alike and currently taking place in Los Angeles.

The Entertainment for All Expo touts itself as a video game show for the ordinary consumer, and that's both a weakness and a strength.  The Expo turns out to be more of a marketing event that helps the general consumer get up to speed with what's out there, and initially I was feeling a little let-down about the shortage of genuinely new tech on display.  Sure, there was some relatively new stuff like the HP
Blackbird 002 PC, a slightly more-reasonably priced entrant into the custom gamer market with a clever thermal management design and "screwless" insides that allow you to swap in a new drive in  less than minute. 
Also, D-Box, the sit-down car simulator that vibrates when you crash or go off-road, had burly, middle-aged dudes as happy as a 10-year-old would be with the same material.  But even these two cool items had already debuted prior to the show.

What is distinctive about E for All is the genuine excitement that a lot of the attendees bring. For the most part, the crowd doesn't consist of  cynical journalists, overworked developers, or nervous investors. Instead, these are people who love video games enough that they're willing to plunk down between $50 and $200 just for the chance to learn more about the industry and play some of the upcoming titles.

Speaking of which, one of the biggest coming down the pike is Rock Band, the follow-up to Guitar Hero that incorporates drums and vocals in addition to guitars (release is scheduled for next month).  The group captured below isn't  going to make anyone forget about Anthony Kiedis, but they do seem to be having fun—just maybe next time the frontman shouldn't try to sing and play guitar at the same time.—Andrew Rosenblum