Samsung's new anti-iPhone 5 ad is confusing! It may not take a genius to see which list of features is longer, but it COULD take a genius--or some kind of Android super-fan--to recognize what all those items even mean.
Consumer-products makers spend countless dollars every year on market research that doesn’t work. Focus groups generally to try to please their testers, research has found, and consumer surveys also tend to overestimate their interest in products. So several companies are cutting what consumers say out of the equation and instead going straight after what they are thinking, the Wall Street Journal reports.
Radio hats. DIY jetpacks. Even those of us who never experienced a time when you could purchase science projects for $4.95 and telescope lenses for $1.95 can't help feeling a twinge of longing looking at these crowded, black-and-white illustrations.
A part of their charm lies in the element of surprise. Nowadays, you can scour a product's reviews online and zoom in on its photos before committing to a purchase. But magazine coupons are risky. Like Calvin, you could wait six weeks for a propeller beanie only for it to break upon assembly (and for your pet tiger to scoff when you demonstrate it for him). On the other hand, you could rip open the box to find something completely wonderful.
It was only a matter of time before monkeys, like their hairless primate counterparts, became the target of advertising. Laurie Santos, a primatologist at Yale University who was included in PopSci's Brilliant Ten in 2007, is partnering with advertising executives Keith Olwell and Elizabeth Kiehner to create an ad campaign aimed at brown capuchin monkeys.
E Ink, the company that pioneered the electrophoretic displays used in gadgets like the Amazon Kindle, won't have a new fancy screen this year. But that doesn't mean they're taking it easy: They've got a host of projects, from color- and video-enabled displays to screens that can be printed on cloth and then crumpled.