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Entertainment Weekly to Embed Video Ad in Print Magazine


Last year Esquire rolled out an e-ink cover to celebrate the mag's 75 anniversary and introduced moving pictures (well, scrolling text and flashing images, at least) to the world of print. Next up: talkies. Yesterday, CBS and Time Inc. announced a video ad set to appear in the September 18 issue of Entertainment Weekly.

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Apollo +40

Company Wants to Carve Ads On The Moon, Supervillain-Style



Last week, a fly-by of the moon showed impressions remaining on the surface from the Apollo 11 landing. That was 40 years ago, and those impressions linger on undisturbed. It's that longevity that one company wants to exploit, carving messages into the surface in the moon for the purpose of selling ad space.

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The Grouse

How to Lose Traffic and Alienate People: The Revenge!

Or: why does Google hate this fish?

Welcome to another installment of The Grouse's semi-annual lambasting of poor practices on the Web. When I compiled my first list of all things online and terrible six months ago, I thought I'd been fairly comprehensive. CAPTCHAs, tooltip ads, bottomless dropdown menus and audio ads were among the archaic and ill-conceived online "experiences" thrown on the fire. But just six months later, I find myself with a host of new grievances to air.

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Craigslist Moves to Limit Prostitution

So much for my weekend plans

While most people just use Craigslist for finding roommates and discount furniture, there is an undeniably large segment of users that turn to the site for more erotic reasons. With the killing of a masseuse hired through the site dominating tabloid front pages, Craigslist representatives will meet this week with States Attorney Generals from Missouri, Illinois, and Connecticut to work at reducing the number of illegal services offered on the site.

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Top Super Bowl Ads

A highly scientific system yields the top five most popular ads; so why don't they jive with the others?

All right, we know the Super Bowl is over, but bear with us for one more article. Last week, we detailed the most scientific method there is to pick the best Super Bowl commercial, now we figure we owed you the results from this year’s testing.

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Was That A Burger That Just Flashed By?...Mmm, I'm Hungry

Why DVR might not mean the end of advertising

Thanks to the glorious invention of television recording devices, like TiVo and DVR, boob tube connoisseurs can watch their favorite shows and fast-forward through all those pesky commercials (I'm looking at you, Geico). This is great news for everyone, except advertisers. As the popularity of DVR continues to grow, 21st century Mad Men are scrambling to come up with new ways to get people to pay attention to their ads. But a new study by a group of Boston College researchers shows that watching ads in fast-forward can still influence consumer behavior, if done in the right way.

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December 2009: Best of What's New

In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.

Check out the best of what's new here.

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