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The Grouse

The Commercials Commerce

Or, how the Grouse learned to quit blocking ads and embrace the new world order

Im going to be straight with you—if you dont click one of the ads on this page, were all doomed. Maybe not today or tomorrow or next week; but if all those banners and pop-ups and pop-unders and interstitials and nagging floating ads continue to be ignored, or worse, blocked outright, were every one of us in a mess of trouble. Im talking the entire high-flying media world dropping from the sky like flaming meteors. Like it or not, were all in an economic cold war. However, in this one, were fighting against ourselves.

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Advertising Everywhere

Think ads are in your face now? Just wait until they start utilizing those ubiquitous LCD screens

OK, so were not quite at the Minority Report phase, in which advertisements literally call out to you by name, trying to draw your interest, but were certainly moving in that direction.

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December 2009: Best of What's New

In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.

Check out the best of what's new here.

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