This is probably the first and last reporting on rugby you’ll see from Popular Science, but when you broadcast a sport live in 3-D (while serving alcohol) some coverage is deserved. On Saturday, a select group of executives got to watch the battle between England and Scotland in three dimensions on a movie screen in West London. For the English in attendance, the extra-vivid depiction of a 15–9 loss to the Scots likely required additional pints, but more importantly spoke to a larger trend in making live 3-D broadcasts a reality. The 2007 NBA All-Star game was similarly telecast in an extra dimension for a few privileged viewers last year while U2 even offers their first 3-D concert to cost-conscious fans via video.