The lithium-ion-powered compact will hit Japanese streets starting in July

Mitsubishi i-MiEV Mitsubishi Motors

Today Mitsubishi unveiled the production version of the iMiEV, the company’s pure-electric car, and announced that it will come to market pretty much right away—next month, in Japan. (No North American launch date has been announced.) Mitsubishi is calling the four-seat minicar the “ultimate eco-car,” the first step toward making EVs 20 percent of its business by 2020. Between July and next April, Mitsubishi plans to lease 1,400 of the cars to commercial customers; then, next April, they’ll go on sale for 4,380,000 Japanese Yen (about $44,700), a price that should be reduced substantially by a 1,390,000 JPY ($14,160) government subsidy.

Like every other electric car or plug-in hybrid slated for release over the next few years, the iMiEV runs on lithium-ion batteries— in this case, a pack of 88 cells that together store 16 kilowatt-hours of energy. The batteries hide beneath the floor, leaving room for a surprising amount of interior space and seating for four. The car has three different charging modes and can charge in anywhere from 14 hours (from a 100 V wall outlet) to 30 minutes (from one of the quick-charging stations that Mitisbuishi says are being build throughout Japan.) The iMiEV has a top speed of about 90 mph and a range of up to 100 miles per charge.

We drove a pre-production iMiEV last fall at the L.A. Auto Show and came away impressed— it was quick, smooth, and felt much more substantial and dialed-in than its mall-cop-mobile appearance might suggest. Our sense is that the iMiEV might be a little too expensive and a little too cartoonishly Japanese to catch on in the U.S. outside of New York, San Francisco, and LA, but there’s also no telling what they’ll do to the design before it comes to our shores— whenever that happens.

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10 Comments

Too cartoonish? I'd frickin' love to see some cartoony cars in the states. Seeing a little old lady goin' 90 in a 40 zone in one of those things would just brighten my day on my way to work.

Does it come with a free visectomy, perhaps scissors built right into the drivers seat?

A free visectomy?
OH, vasectomy.
How would independence from oil be like a vasectomy?
Is the Tesla roadster's performance testicular enough for you?

So, in some long away distant future, the one where YOU are shelling out over $5 a gallon and it costs over $75 to fill a 15 gallon tank?
No, wait, that already happened, and we are headed there again!
My wife and I refuse to purchase another car until there is a REAL, SERIOUS electric car offered for a decent price.

What is sad it the fact that the technology has been there a long time and only just now they are starting to come out with them.

The warm feeling I get when someone is thoughtful enough to say thank you for having been helped far outweighs the empty one
I get when there's no feedback at all

billdale

from Los Angeles, CA

jackjames: sorry, but after reading your comment several times, I have no idea what you're talking about, or why-- is it just me?

Now as for the iMiEV-- the trickle of EVs back onto the US market after an absence of so many years (the EV-1, RAV-4, etc.) is frustrating, but at least it seems to have begun, even if it is a decade after GM shamelessly crushed hundreds of the best cars they ever made and they strolled blindly to the brink of bankruptcy, all the while refusing to take EVs seriously.

GM could have virtually cornered the market on hot, fast, ultra-efficient EVs and could have avoided the embarrassment and expense of the last several months if they had simply been willing to see the market they were desperately trying to ignore.

Kudos to Mitsubishi, to Tesla with their Model S, to BMW with their well-engineered Mini-E, and to all the others that are just now starting to supply us with EVs. Better late than never.

Too expensive...go look at "ZAP" Zero Air Pollution cars and trucks, an American company that has been building electric vehicles since the 90's at 1/4 of this cost! Even the US Military uses ZAP vehicles now: http://www.zapworld.com/

So is considered the first pure electric vehicle for sale in the world for mass production (I can't consider the Tesla Roadster at a price of 100k+ a mass produced and economical vehicle).

http://diary.com/posts/147201

jerrydd
George F.
06/23/09 at 8:00 am

Too expensive...go look at "ZAP" Zero Air Pollution cars and trucks, an American company that has been building electric vehicles since the 90's at 1/4 of this cost! Even the US Military uses ZAP vehicles now: http://www.zapworld.com/

Anyone thinking of this companies should read this

This company has ripped of too many people, beware.

jerrydd

Apparently the URL didn't go thru.

Google 'ZAP Wired Magazine' to find out just how bad ZAP is.

www.wired.com/cars/futuretransport/magazine/16-04/ff_zapped

I hate the styling of these so-called electric ASIAN cars. They look like something you see in comic books or kid video games. four cylinders... please where is a eight cylinder or ten cylinder engine with torque and mileage? Give me a Chevy Camaro 2SS with 6spd manual. I like to style and have fun with power and torque in my rides.

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