Industrial designer James Dyson throws his hat into the electric car ring

Rolling the Dys The famous vacuum designer is turning his attention to cars. Dyson

British industrial designer James Dyson made a fortune turning a pedestrian household appliance into a fashion item for suburban strivers. Box-store shoppers recognize his bagless vacuum cleaner by that future-sexy, ultra-maneuverable yellow orb that stands in for wheels. Now, according to the UK's Daily Mail Dyson is turning his attention from closet to garage: his firm is reportedly developing an electric car.

The engineering team is reportedly at work on a lightweight electric motor that can propel a family vehicle at highway speeds. Dyson foresees using a combined system that includes a battery pack, an electric-motor similar to those in his vacuum cleaners and hand dryers, and solar panels to be the best solution for a daily, emissions-free driver. The Daily Mail reports Dyson will likely work with an existing carmaker like Honda rather than market his own vehicle. But considering his consumer-product cred, such a pairup may not be the best idea.
A recent study from Auto Futures Group/TechnoMetrica discovered that, if gas were $6.00 a gallon, many buyers would consider cars built by non-automotive companies: 68 percent would consider a car from General Electric, 43 would consider a car from Dell, and 34 would consider a car from Google.

Dyson has already convinced American consumers to spend $500 on a bagless vacuum (and once convinced tech-hungry Japanese to buy a model that cost $2,000); maybe he should be the one marketing $30,000 electric cars.

Via Daily Mail via Jalopnik

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6 Comments

$500 or not, it works well.

the rapid rise in the cost of oil and the effects that automobiles and other fue burning motors have on the enviorment make it imperative that we embrace all who have ideas which might bail us out of our missery.
If we are to get out of the current problems we need to look at every available avenue. Some solutions sound ridiculous but every idea has some merit.

if his vacuum works so perfectly.

im betting his car will to

Well I for one am thrilled that this charming Brit, James Dyson, is going for E-cars. I saved up this year and bought my first Dyson vacuum and with a dog and two cats, this damned thing is amazing. Dyson obviously thinks outside anyone's box. PLEASE James get this thing on the road ASAP.

Dyson's engineering prowess is nothing short of spectacular. Should he co-design a new type of electric motor, it would change everything we know about electric cars.

Personally, I like the idea of instant torque.

Gasoline-powered cars will do just fine until a suitable replacement is called for by the BUYING PUBLIC.

Don't let the media hype turn you into self-loathing fraidycats. Technology will progress naturally and without force, and fossil fuel use will eventually taper off as far as personal transportation is concerned. Dyson's forthcoming electric motor could get people excited about the POWER potential of electrics... and by that self-selling trait people would naturally lose interest in internal combustion. People like to go fast.

The government and politics ought to have nothing to do with it. If the buying public calls for it, it will succeed. If the buying public hates it, it will fail. If a president forces it upon us, it will fail.

So to be honest with you Dyson can have the name "the king of SUCK" because it does suck and not in the way a vacuum Cleaner should...I have 6yrs of experience in the second OLDEST Vacuum cleaner store in my city for repair and Sales of just about all of the companies that are here in the united states..I have customers that come from all over COLORADO to get work and advice from me on the vacuums they have or are curious about. I shall remain in stealth so i wont bias this comment. I work on *Royal(founded in 1905), Hoovers(now owned by Royal), Kirby (split off from royal in 1912 and founded in 1914), Riccar, *Panasonic, Bissell, Eureka, Electrolux, Rainbows, Filter queens, Dirt Devil, Kenmore, oreck and many more including DYSON! AND THE MOST PROBLEMATIC vacuum i have EVER seen is DYSON for so many reason.
The DC07, DC14, and any other ones that look similar to that model are ALL BASICALLY the same machine Except for the location of the filter(which makes NO DIFFERENCE) and price jumps because one comes with more gizmos and gadgets!!They advertise one for pet hair, the other for all floors, and the original! AGAIN THEY are all the same on the inside, SAME INTRY LEVEL MOTOR MADE BY PANASONIC, SAME CLUTCH ASSEMBLY(BELT) that cost $150 to replace and Does needs to be replaced every 6 months from stretching...If it doesn't burn out firts!or multiple times in one month because of the pet hair pick-up that is advertised for!!WHAT A JOKE...
The "ball" another joke because even though it swivels and all that good stuff..it has VERY FINE AND SMALL WIRES that run through the ball area and breaks as if you were taking a piece of wire and bending it back and forth until it breaks...OH lets not forget the brushbar melts down on that one to from the pet hair and the plastic (brushbar)...
THE "DC17" well lets see...The cyclone gasket always comes loose or doesnt seal properly and allow directly to the filter that covers the motor and (I'm sure you guessed it) suffacates the motor until it burns out!!!!! The switch's are going bad LEFT AND RIGHT but that is a simple fix. They did away with the "clutch assembly" which i thought was a good idea until they put a belt tension in there that is metal and held in there with "THIN THIN PLASTIC" and it falls out needs to be repaired. OH YEA! The brushbar motor that is not protected from the hair pick-up burns out pretty often as well because hair gets wrapped around the motor shaft and pulled into the motor!
"DC18" slim- hahahaha..The motor gets burned out very easily because it is not a little "big" machine and is ment for small areas and pick up. Thats like putting a little honda engine in a 1ton pickup...doesn't work! The other common problem is The Diverter valve or handle release because it has yet again another "THIN THIN" piece of plastic to divert the air flow from the hose to the power head and it just snaps right off!!!
So i am not sure how many people will read this and be happy with it but I dont care because I am sick of having to deal with customers that swear by thier DYSON wanna be VACUUM for the first six months of owning it and then having nothing but problems. I am Sick of seeing exactly 80 Dysons in my repair room since i have started the account a year or so ago. I have never seen a vacuum that has so many problems, with such a long warranty, and "GREAT" advertisement that is nothing but a scam! Just about every machine in here is under warranty and i dont see how they are even stayin in business with all these repairs just in my little store of about 2200 square feet! Imagine all the other vacuum stores with as many dysons that have problems and that probably covers EVERY DYSON SOLD!

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