The only thing the Honda Element and Scion bbX have in common is the generation they're made for.

auto0602nextgensuv_A1.jpg 1. Oops. Rear windows don't roll down, only crack open to vent.
2. Roof hatch in rear allows you to stand in the cargo area to change into wet suit or climbing gear.
3. The Element borrows its 160-hp i-Vtec engine from the CR-V.
4. High-strength plastic body panels are, for some reason, flecked with glitter.
5. Rear door latches to strengthened floor, to meet side-impact standards without a B-pillar.
6. Reverse-opening doors provide a wider entrance to cargo area.
7. Tailgate parties need tailgates.

Next stop: Generation Y. Carmakers know that the 70 million Americans born between 1977 and 1994 are opinionated, shrewd, and fickle. A tricky group to market to, but one approach is to engineer a vehicle around what the next wave of car buyers actually do in their spare time. Which, in the case of an SUV, may be something other than driving to Home Depot and the mall. The Honda Element, based on the company's Model X concept vehicle, is about the fashion of high functionality. Its cartoonish, boxy design is made for road trips and other adventures. Eliminating the B-pillars and installing rear-opening "suicide" doors creates a huge cargo-loading area. Rubberized floors can be hosed down. This is the SUV for mountain bikers, campers, surfers?and those who'd like to think of themselves that way.


Toyota, meanwhile, has morphed the SUV into an urban cruiser. On the Scion bbX concept below, the rear cargo area is consumed by the amplifiers and subwoofers needed for 1,350 watts of sound. The Scion also features an LCD on the back of each headrest for DVD watching, and a center-console navigation system.


HONDA ELEMENT: USE IT


What: ber-versatile CR-V sister
When: December 2002
Angle: Two words?road trip
Price: $16,000 to $21,000


Like the Nissan Xterra, the original back-to-basics small SUV, the Element is packed with features for mountain bikers, windsurfers, and rock climbers. But the nerdier Honda is meant to run with an even younger crowd, who want versatility above all else. You can fold the rear seats against the walls for extra room, or lay them down flat for a makeshift bed. Rubberized floors can be hosed down, and the six-speaker stereo plays MP3s as well as old-fashioned compact discs. The Element's i-Vtec engine varies valve timing and lift depending on engine speed, which increases both power and efficiency.










Page 1 of 2 12next ›last »
Want to keep track of the latest concept cars, automotive innovations, and more? Subscribe to Popular Science and enter to win $5,000!

0 Comments

Popular Tags

Regular Features



Download Our iPhone App

Stay up to date on the latest news of the future of science and technology from your iPhone with full articles, images and offline viewing



Follow Us On Twitter

Featuring every article from the magazine and website, plus links from around the Web. Also see our PopSci DIY feed



Become a Fan On Facebook

Share links with friends, comment on stories and more


December 2009: Best of What's New

In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.

Check out the best of what's new here.

Popular Science Photo Pool


Share your photos in the Pop Sci pool at www.flickr.com!
tags_sprite.png
POP_embeddedForm_cover_May09.jpg