
Well, yesterday evening it was made official—Google bought YouTube for $1.65 billion, outbidding Viacom, Yahoo and News Corp. to acquire the Internet's 10th-most-trafficked site.
Harking back to a time when massive Web buyouts happened every time some crusty old big-money executive called his accountant to find out what this whole "e-mail" thing was all about, the GooTube deal touched on some familiar territory: the arbitrary valuations of unprofitable startups, the venture-capital payoff (big-time Silicon Valley firm Sequoia Capital's initial investment of $11.5 million netted it almost half a billion dollars in Google stock), the final offer of $1.6B being passed between Moons-Over-My-Hammies at a South San Francisco Denny's, the delirious "Holy #%@$, we're rich" announcement the next day, and so forth.
As per the deal, YouTube will retain full autonomy over its operations. But if one thing's for certain, YouTube's new millionaire execs better start pimping out their San Bruno offices, stat. Once its 40 or so employees see what it's like over at the mothership (a mere 25 miles away in Mountain View), they're going to wonder when they can expect their own free gourmet cafeteria, logo-branded carrots, official shampoos, toilets from the future, custom manhole covers, mobile snack stations within 100 feet of every desk, swim-in-place pools, live-updating traffic visualization displays, at-work dog accomodations, dope pool lounges (voice trails off dreamily)... —John Mahoney
Stay up to date on the latest news of the future of science and technology from your iPhone with full articles, images and offline viewing
Featuring every article from the magazine and website, plus links from around the Web. Also see our PopSci DIY feed
Share links with friends, comment on stories and more
In our December issue, Popular Science names the 100 best innovations of the year: bombproof wallpaper, self-parking cars, the fastest helicopter, and 97 more. Plus inventor profiles and videos.
Check out the best of what's new here.
Now we need to see how Google gets down to clean up all the copyright violations on youtube. Google's deep pockets will attract a lot of lawsuits.
One of the big things about YouTube, however, is the serious lack of anyone caring about copyrights. That's probably why it's so popular--anyone can watch anything they can find. Google is going to have to tread carefully as to not ruin the site's popularity while correcting this problem.
Or maybe everyone will learn how to play nice and start understanding that sharing content is the smartest business model for everyone involved. That's why YouTube has been such a success. Many smart companies aren't worries about copyright issues when it comes to posting videos--they're happy for the free promotion, which in turn drives traffic back to their own sites.